The ‘Customers of the Future’ are young people aged between 16 and 22 who will be the adult customers of tomorrow. They will purchase and consume products and services created and manufactured by businesses that have successfully anticipated their needs and wants. Against a context of evolving and converging technology, one of the most significant challenges for both the business and research communities is to invent and innovate technology to support these young customers. The Customers of the Future program was developed to help respond to this challenge. It sought to understand young people’s appropriation and ongoing use of mobile information and communication technologies (ICTs). The research further attempted to model, investigate and envision requirements for new technology. It was a joint effort between academia and industry funded by Novell Pty Ltd (Australia) and The University of Melbourne. This site provides an overview and highlights of the program, as well as more complete information about the history, structure and outputs. The program has run for several years, was initiated by Novell as industry research and significantly strengthened in 2001 by the partnership with the University of Melbourne. The program won Australian Commonwealth funding from the Australian Research Council for 3 years from 2003 to 2006 and has variously been supported by full and part time staff.